About
The Learning Lab has a strong presence in prime locations across Singapore, offering a range of educational programs for preschool to junior college students. They primarily target parents within mid-to-high-income households. KPI Media was tasked with developing strategies to increase leads and meet the annual enrollment targets, all while maintaining cost efficiency. Over the course of our collaboration, we’ve contributed to substantial revenue growth for The Learning Lab.
Results & Analysis
- Driving Incremental Revenue
- In October, we generated 276 enrollments compared to 109 in the same period in 2022—an impressive year-on-year increase.
- This increase effectively brought in an extra term's worth of revenue from the new enrollments.
- Exceeded 2023 Pre-Registration Targets
- Achieved 2,396 enrollments, surpassing the pre-registration target of 2,365 by 101%.
- This success was largely due to careful tracking and responsive follow-ups on marketing initiatives.
Strategy & Approach
To maximize enrollments within the allocated budget, we took several strategic steps:
- Account Audit: We conducted a thorough audit of the ad accounts to identify areas for optimization and improvement.
- Account Restructuring: Based on the audit results, we restructured the ad accounts to improve performance.
- Conversion Tracking Refinement: By fine-tuning conversion tracking, we ensured precise recording, reporting, and optimization of all key conversion actions.
- A/B Testing: We conducted A/B tests across various ad formats, creative types, and campaign objectives on platforms such as Google, Meta, TikTok, Programmatic, Bing, and Out of Home.
