53% Enrollment Growth Year-on-Year, Surpassing Pre-Registration Targets by 101%

With over a year of working with KPI Media, The Learning Lab set out to raise enrollment numbers at its nine learning centers in Singapore. We are proud to collaborate with the team to successfully met and exceeded the enrollment targets.

Client

The Learning Lab offers tuition and enrichment programs for students from nursery to junior college levels in Singapore. With over 20 years of experience, they design engaging curricula that foster both academic excellence and emotional intelligence in students. Operating out of 9 learning centers across Singapore, The Learning Lab is committed to unlocking the full potential of each student.

About

The Learning Lab has a strong presence in prime locations across Singapore, offering a range of educational programs for preschool to junior college students. They primarily target parents within mid-to-high-income households. KPI Media was tasked with developing strategies to increase leads and meet the annual enrollment targets, all while maintaining cost efficiency. Over the course of our collaboration, we’ve contributed to substantial revenue growth for The Learning Lab.

Results & Analysis

Driving Incremental Revenue

In October, we generated 276 enrollments compared to 109 in the same period in 2022—an impressive year-on-year increase.
This increase effectively brought in an extra term's worth of revenue from the new enrollments.

Exceeded 2023 Pre-Registration Targets

Achieved 2,396 enrollments, surpassing the pre-registration target of 2,365 by 101%.
This success was largely due to careful tracking and responsive follow-ups on marketing initiatives.

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Strategy & Approach

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To maximize enrollments within the allocated budget, we took several strategic steps:

Account Audit: We conducted a thorough audit of the ad accounts to identify areas for optimization and improvement.
Account Restructuring: Based on the audit results, we restructured the ad accounts to improve performance.
Conversion Tracking Refinement: By fine-tuning conversion tracking, we ensured precise recording, reporting, and optimization of all key conversion actions.
A/B Testing: We conducted A/B tests across various ad formats, creative types, and campaign objectives on platforms such as Google, Meta, TikTok, Programmatic, Bing, and Out of Home.

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