Lowering CPA by 49% & Boosting Brand Presence

Unlike brands that focus solely on conversions, Helpling aimed to be omnipresent, ensuring visibility across multiple touchpoints. From Google and Meta to Reddit, Pinterest, YouTube, and TikTok, we crafted a cohesive paid ads strategy that reinforced Helpling’s brand messaging. Our goal was to not only drive leads but to create a consistent, recognizable brand identity across all digital platforms.

Client

Helpling offers top-tier home services and caregiving with a focus on professionalism and meticulous attention to detail. Their housekeeping follows a minimalist tidying approach, ensuring homes are organized efficiently. Each provider undergoes 200+ hours of 5-star hotel-grade training, mastering bed-making, organization, and surface disinfection. Every cleaning session is conducted using a rigorous 50-point checklist, covering all essential areas like the living room, kitchen, and bathroom. Plus, customers receive personalized support 7 days a week, with fast response times via WhatsApp, email, or phone.

About

Helpling serves a wide range of customers, including busy professionals, parents, new homeowners, and those in need of elderly care services. Their primary goal was to increase WhatsApp leads while maintaining a strong brand presence. With multiple services catering to different needs, we needed a highly targeted approach to reach the right audience on the right platforms.

Approach & Strategy

At KPI Media, we don’t believe in a one-size-fits-all approach. Instead, we built a tailored, multi-platform strategy that:

✅ Leveraged AI Optimization – We tapped into each platform’s AI capabilities (like Meta’s Advantage+ and Google’s PMAX) to optimize the campaign results—while still applying human insights to refine performance.

✅ Ran Rigorous A/B Testing – From ad creatives to audience segments, we continuously tested and iterated to find the winning combinations.

✅ Prioritized Brand Consistency – Whether it was a YouTube skippable ad or a Pinterest static image, we ensured Helpling’s messaging was cohesive across every touchpoint.

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Results

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After a year of data-driven adjustments, Helpling’s campaigns saw impressive improvements:

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📉 CPA Reduced by Up to 49% (2024–2025) – By refining targeting and creative performance, we drastically cut cost per acquisition.

🎥 YouTube Ads with 90%+ VTR – Our engaging video ads captured attention, proving that even in a competitive space, the right creative can dominate.

📲 Omnichannel Brand Dominance – Helpling isn’t just seen—it’s remembered. With a presence across six major platforms, the brand stays top-of-mind for customers at every stage of their journey.

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By aligning strategic ad execution with a powerful brand-building approach, KPI Media helped Helpling drive more conversions while solidifying its position as a go-to service provider in Singapore. Our partnership showcases the power of combining data, AI, and creative strategy to scale business growth effectively.

Want these kinds of results for your brand? Let’s talk.

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