Achieving 122.46% of The Lead Target and 118.57% of Sign-Up Target

At KPI Media, we believe in the power of data-driven strategies to deliver measurable results. Our collaboration with The National University of Singapore Society (NUSS) is a testament to how targeted digital marketing can not only meet but exceed client expectations—even with a tight budget. Through meticulous audience analysis, platform optimization, and creative execution, we helped NUSS achieve 122.46% of their lead target and surpass their sign-up goal.

Client

The National University of Singapore Society (NUSS) is more than just a graduate club—it’s a vibrant community that fosters lifelong learning, networking, and social engagement. With clubhouses in Kent Ridge, Suntec City, and Mandalay, NUSS offers its members a dynamic environment for recreational, cultural, and intellectual activities. Their mission is to enrich the lives of their members and contribute positively to society.

About

NUSS, a premier graduate club in Singapore, sought to attract new members through digital advertising. Their goal was to achieve hundreds of registrations within six months using Meta and Google Ads. With a diverse audience profile—ranging from young graduates aged 25-32 to corporate professionals and fitness enthusiasts—NUSS needed a strategy that could effectively target these segments while staying within a limited marketing budget. Additionally, they wanted to ensure that the leads generated were of high quality, not just high quantity.

Our Approach

To address NUSS’s goals, we implemented a multi-faceted digital marketing strategy designed to maximize lead generation and improve lead quality. Here’s how we did it:

Audience Refinement and Targeting
We analyzed NUSS’s audience segments and identified higher-intent users likely to convert. This allowed us to focus on quality over quantity, ensuring that the leads generated were more likely to sign up.
A/B Testing on Meta Ads
We ran A/B tests on Meta Ads to determine which ad formats and creatives resonated most with the target audience. Conversion-oriented formats were prioritized to drive action.
Keyword Optimization on Google Ads
Through thorough keyword research and refinement, we optimized Google Search Ads to capture users actively searching for relevant terms, such as “gym memberships in Singapore” or “graduate clubs near me.”
Landing Page Development
We designed high-converting landing pages tailored to each audience segment, ensuring a seamless user journey from ad click to registration.
Creative Customization
Recognizing the diversity of NUSS’s audience, we created personalized ad creatives for each segment, from young graduates to corporate professionals and fitness enthusiasts.

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The Results

Our data-driven approach and relentless optimization paid off. Within six months, we not only achieved but exceeded NUSS’s goals:

122.46% of the lead target achieved
118.57% of the sign-up target surpassed

By focusing on quality leads and leveraging a tailored strategy, we ensured that NUSS’s marketing budget was used efficiently and effectively. The campaign not only delivered impressive numbers but also strengthened NUSS’s position as a leading graduate club in Singapore.

Conclusion

At KPI Media, we pride ourselves on delivering results that matter. Our partnership with NUSS is a shining example of how strategic planning, creative execution, and data-driven optimization can transform digital marketing campaigns—even with limited resources. Whether it’s refining audience targeting, optimizing ad platforms, or crafting personalized creatives, we’re committed to helping our clients achieve their goals and beyond.

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