Increase Purchases by 76.19% & Lower CPA by 73.17%

KodeKloud, a leading DevOps education platform based in Singapore, sought to expand its reach and attract learners across India, the USA, and the EU. However, a major challenge stood in the way—tracking inconsistencies across marketing platforms made it difficult to assess real leads and optimize campaigns effectively.

Client

KodeKloud aims to revolutionize DevOps education by making it practical, accessible, and directly aligned with the real-world challenges of IT professionals. their mission is to provide just-in-time learning solutions and foster career advancement in the ever-evolving landscape of DevOps and IT.

About

By leveraging Google SEM, PMAX, Meta, LinkedIn, and Google GDN, we tailored distinct strategies for B2C and B2B audiences in the targeted countries. While B2C efforts focused on increasing signups and subscriptions, our B2B campaigns targeted businesses and IT professionals, driving high-quality leads.

Approach & Strategy

At KPI Media, we customize our strategies to fit KodeKloud's unique needs:

✅ Fixing tracking issues, ensuring accurate data reporting and better decision-making
✅ Utilizing AI-driven optimization through PMAX campaigns for better efficiency.
✅ Conducting in-depth A/B testing on ad creatives and audience segments to refine campaign performance.
✅ Implementing a multi-platform marketing approach tailored for both B2B and B2C growth.

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Results

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✅ 76.19% increase in purchases in the top performing country– More learners enrolled in KodeKloud’s courses, fueling growth.
✅ 73.17% reduction in CPA – Optimized ad spend led to cost-effective conversions.
✅ Improved reporting accuracy – Reliable data empowered smarter marketing decisions.

Through meticulous testing and AI-driven campaign refinements, KPI Media helped KodeKloud scale efficiently and cost-effectively. Ready to achieve similar results for your brand? Let’s talk.

Want these kinds of results for your brand? Let’s talk.