You are opening a new business and aiming to establish a presence in the online market. How would you start? What tools do you need to help your work? Here are seven helpful marketing tools to grow your business. They are affordable yet functional, making them perfect for small businesses just starting out.

Landing Page and Its Optimization Tools

Landing pages are a crucial aspect of a website as they are designed to convert visitors into customers. These pages are created specifically for a marketing or advertising campaign. By utilizing landing pages effectively, it can lead to a significant increase in sales. However, to enhance the conversion rate, testing and optimization are necessary, and that's where optimization tools come in handy. Here are some tools to build and optimize your website/microsites.

1. Unbounce

To begin, a landing page containing essential information about your business, for generating sales, and collecting data about your audience is necessary. One tool that can assist in creating a landing page is Unbounce, which is user-friendly and does not require website development skills. Additionally, it offers integration with 60 other apps and has a monthly cost of $90 with a 14-day free trial.

2. Google Analytics

Google Analytics is a powerful tool that can provide valuable insights into your landing page performance, such as your potential audience demographics, how long they stay on your website, and their navigational paths. The tool is free and easy to use, but requires the implementation of pixels on website and landing pages to track its data. By utilizing the insights provided by Google Analytics, you can optimize your ads, landing page, and social media content for better results. As it's a free tool, it's a great idea to make the most of it.

3. Hotjar

Like Google Analytics, Hotjar will help you make decisions based on your audience's behavior. What’s different is this tool provides insight into which part of your landing page your audience clicks the most. This heat-map tool will give you an idea of how they interact with your page. Hotjar is $89/month with 15 days for a free trial.

Content Tools

Once you have acquired all necessary data, the next step is to create engaging content for your website and social media. To enhance your written content, consider using a tool like UberSuggest. For visual content, Canva is a great option. Additionally, Hootsuite can assist with automating social media posts and analyzing their performance.

4. UberSuggest

Ubersuggest is one of the most powerful tools for content writers. It provides keywords, paraphrasing paragraphs, and more. Whenever a copywriter gets writer's block, they can directly use this tool. Besides helping with writer's block, UberSuggest can also tell you the traffic estimates for preferred keywords that you include in your content. It is perfect for your landing page or blog writing. As for the pricing, you can subscribe to UberSuggest for $99/month.

5. Hootsuite

Hootsuite simplifies the process of managing your own social media by allowing you to schedule and publish content, and providing data on the performance of your posts. It can also be used for multiple accounts. While it offers a free plan, upgrading to a premium package starting at $49/month will provide access to more detailed analytics.

6. Canva

Canva is renowned for its design templates. You do not need to be a designer to be able to create beautiful visuals for your social media, presentations, product mock-ups, or your landing page. Canva has a free plan, but if you want to unlock more templates and elements, consider subscribing to the pro plan at $12,99/month.

Customer Relationship Management (CRM) Tools

After you acquire customers, it is essential to maintain good communication with your customers (and potential customers). CRMs helps companies to maintain strong connections with their customers, streamline their processes, and increase profitability. Hubspot is one of the most useful CRM tools to use.

7. Hubspot

Hubspot offers complete features for growth marketing, from sending kickback emails and live chat to tracking the CRM pipeline. The subscription plans start from Starters, Professionals, and Enterprises. You can also start with the free version that includes the CRM features or try the subscription with a minimum of $45/month, including email automation.

‍Take the hassle out of starting a new business and establish your online presence with ease, by using the right tools. The 7 tools mentioned above are not only affordable but also highly functional, making them a perfect fit for startup businesses. Don't wait, start utilizing these tools today to skyrocket your business to new heights. To learn more about how you can grow your business, check out our blogs, visit our website or schedule a meeting with one of our experts today.