Monitoring the effectiveness of your Google Ads can be exciting as it allows you to see the impact of your investments. However, it's not guaranteed that more money will yield better results. If you find that your campaigns are not performing as well as expected, despite increasing your budget, it may be necessary to re-evaluate and make adjustments to your ad strategy. Here are some suggestions to work on your campaigns.

Must-Do Optimization for your keywords

1. Target your audience effectively

Targeting audience effectively can be done by using relevant keywords and excluding those irrelevant to your brand's market. For example, suppose you are advertising for a high-end real estate company. In that case, excluding keywords related to affordable housing or lower-priced properties is vital to ensure your ads reach your desired target market.

‍2. Limit your keywords in each ad group

Having too many keywords makes it much more challenging to track their performance. Additionally, it can be challenging to incorporate many keywords into ad copy while still making the ads appealing to viewers. Instead, it is recommended to start with a smaller set of keywords and monitor their effectiveness. Once you have identified which keywords are performing well, you can remove those that are not.

The ultimate guide to Improve the Ad Copies

3. Include the keywords in the ad copies

Including keywords in ad copies can help improve the visibility and relevance of the ad to the target audience, leading to a higher click-through rate and conversion rate. Keywords can also help the ad rank higher in search engine results, making it more likely to be seen by potential customers. Additionally, using keywords in ad copies can clearly communicate the message and value of the advertised product or service.

4. Review your Quality Scores

Google Ad Quality Score is a rating that Google assigns to each of your AdWords ads and keywords. It comprises three components: Expected CTR, landing page experience, and ad relevance. These scores determine your ad's eligibility to show on the Google search results page and how much you will pay for each click. A higher quality score generally leads to lower costs and better ad placement.

• Expected CTR is the probability that your ads will be clicked when shown. You can create copies that solve the audience's problems or use the promotion to improve the CTR.
• Ad Relevance: How close your ads match the users' intent. You can use the above guides (numbers 1-3) to improve the ad relevance.
• Landing Page experience: How relevant your landing page is for those who click the ads. If your landing page experience score is low, you should review these factors: the speed, UI and UX, as well as the texts that relate to the user's search term.
  

Other Tactics to Boost The Performance of Google Ads

5. Experiment with A/B Testing

A/B testing can help you take advantage of opportunities by testing different audiences, bidding strategies, copy, and creative elements. The more data you have, the better your understanding of your business needs will be. A good rule of thumb for A/B testing is to test one variable at a time, so you can determine which optimization works best for you. For example, if you want to see if your audience prefers ads with prices, you should add the price to one ad while keeping all other factors consistent, such as the landing page and keywords.

6. Use Assets (Previously known Ad Extensions)

Use assets to provide more information about your business, such as clickable phone numbers, promotions, and facilities. There are several assets-based extensions that Google provides. You can test different options to see which one is the most effective for you. Since this feature is available at no cost, there is no risk in utilizing it.

To achieve the best outcome with minimal expenditure, advertisers must identify problems with their ads and determine when to optimize. These key strategies, along with the techniques outlined, are essential for success, whether you are a new or experienced advertiser.

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Looking for ways to optimize your Google Ads campaigns for better results? KPI Media is currently  offering a free growth consultation(worth S$200), reach out and schedule a call with us if you wish to supercharge your Google Ads today!