About
Founded on transparency and reliability, One Dollar Only offers a seamless online shopping experience with 24/7 access and door-to-door delivery. They provide a wide range of products, including stationery, gifts, corporate premiums, children's items, and personalized bulk order items with logo printing. With over 20 years of experience, they are renowned for their quality and affordability. Recognized by Capital 95.8FM, Yahoo News Singapore, and Coconuts Singapore, One Dollar Only is a preferred choice for cost-effective and reliable shopping solutions. We at KPI Media are honored to work with such a reputable and dedicated company.
Strategy & Approach
We conducted a thorough audit of One Dollar Only’s eCommerce data on GA4, identifying and resolving issues with traffic attribution and duplicate event firings for key actions. Leveraging Google Tag Manager, we refined backend processes to ensure accurate event tracking. We developed comprehensive reports providing insights into traffic sources, eCommerce funnel stages, and product-level performance. This approach ensured data integrity, allowing One Dollar Only to monitor and optimize their eCommerce KPIs effectively. Our partnership with One Dollar Only enhanced their data accuracy and supported their growth, reinforcing their position as a reliable online dollar store in Singapore.
Results & Analysis
Achieving Data Accuracy Goals
We improved eCommerce data accuracy for One Dollar Only, reducing GA4 and CRM data discrepancies to within ±20%.
Enhanced Reporting Capabilities
We created detailed reports providing actionable insights into traffic sources, funnel stages, and product performance for effective KPI monitoring.
Resolving Technical Issues
Our audit identified and rectified duplicate event firings for view-item, add-to-cart, and purchase actions, ensuring clean data flow. We also confirmed proper implementation of GA4 across GTM, resolving any issues that hindered accurate reporting.
