About
The client's ambitious mission to reshape the conventional way people own tech devices is a response to the urgent global need for a more sustainable tech relationship and to adopt eco-friendly practices. To achieve this goal, our advertising strategies need to be well thought out. They must not only target the right audience but also raise awareness about environmental responsibility. So, we focus on reaching the right people with our message, all while making sure our advertising efforts are as cost-efficient as possible.
Strategy & Approach:
Our initial focus was on rectifying the tracking implementation to improve optimization capabilities. Addressing these tracking issues was pivotal in refining our strategies and ensuring more accurate data analysis. Following this, we delved into optimizing targeting parameters to maximize efficiency and results. By fine-tuning our targeting, we aimed to enhance the precision of our campaigns, ensuring they reached the most relevant audience segments. This dual approach significantly contributed to improving overall campaign performance and efficacy.
Results & Analysis:
One of the remarkable outcomes was the exceptional Return on Advertising Spend (ROAS), reaching 7 for Meta and 5 for Google, highlighting the effectiveness of our strategies on these platforms. During Black Friday, the ROAS surged to an incredible 20, indicating the potency of our tailored campaigns during peak sales periods. This outstanding performance attests to our ability to not just meet but surpass expectations consistently.
