Growing from 4 to 5 Countries and Boosting Revenue from 5 to 6 Figures

Kaspersky entrusted KPI Media with managing its performance marketing as it entered the Southeast Asian market in 2022. Over the past two years, Kaspersky has successfully grown its revenue from five to six figures and expanded its presence from 4 to 5 countries in the region.

Client

Kaspersky is a globally recognized Russian cybersecurity and antivirus brand, dedicated to providing comprehensive protection against a wide range of information security threats. Serving users across devices—be it phones, computers, or tablets—Kaspersky has established itself as a leader in safeguarding personal and business data.

About

In 2022, Kaspersky made its entry into the Southeast Asian market, starting with four key countries in the region. KPI Media played a pivotal role from the start, helping the brand craft a strategic campaign, establish its market presence, and drive lead generation across the region. Our focus was on maximizing visibility and building a strong foundation in this competitive landscape.

Approach & Strategy

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After a thorough needs assessment, our team initiated A/B testing to identify the most effective audiences and strategies. Collaborating closely with the Kaspersky account manager and local distributors, we worked to streamline sales funnels and optimize campaign performance.

We tapped into key e-commerce platforms like Shopee and Lazada, determining which offered the best alignment with the brand’s goals. Additionally, we expanded Kaspersky’s market reach through targeted Meta Ads and Programmatic strategies. Leveraging Google AI across all Google channels, we also implemented Google PMAX to enhance the efficiency of the campaigns.

Results & Analysis

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Over the course of two years, our partnership has delivered impressive outcomes:

Revenue Growth: We successfully scaled Kaspersky’s revenue from 5 to 6 figures since our involvement in 2022.
Strong ROAS: Despite increased budgets and expanded operations, we maintained a solid Return on Ad Spend (ROAS) of 1.65.
Market Expansion: Starting with 4 countries, Kaspersky now operates in 5—Singapore, Malaysia, Vietnam, Thailand, and the Philippines—further solidifying its presence in Southeast Asia.

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