40% Reduction in Cost Per Lead for Health Products and Services

Over the course of our year-long collaboration with Elevate, we continually monitored campaign performance and made necessary adjustments to navigate platform restrictions. A key focus was on thoughtful audience targeting, ensuring we reached the right customers while adhering to advertising guidelines. By optimizing key areas of Elevate’s digital marketing strategy, we were able to achieve a 40% reduction in cost per lead, particularly through Google Ads.

Client

Elevate offers personalized clinical weight loss programs centered on medical treatments and long-term health support. The program is designed for individuals seeking safe, doctor-supervised solutions for weight loss, with an emphasis on sustainable health improvements. Their services include medication (injections or pills), diet coaching, and continuous glucose monitoring. Elevate also provides flexible payment plans and personal care navigators to guide clients through their weight loss journey, positioning the brand as a holistic, medically supervised solution for improved metabolic health.

About

The weight loss industry is highly competitive, with many programs available at similar price points to Elevate. The brand faced the dual challenge of standing out in a crowded market and navigating the advertising restrictions imposed by platforms when promoting weight loss services. Elevate needed to increase the number of subscribers while staying compliant with platform guidelines.

Strategy & Approach

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To drive new leads for Elevate, we implemented the following key strategies on Meta and Google Ads:

Campaign Audit: We conducted a thorough audit of their existing campaigns, restructuring them to avoid triggering restrictions. We also excluded previous subscribers from the targeting pool to focus exclusively on acquiring new leads.
A/B Testing: We tested different audience segments to identify new potential customers, ensuring that our targeting remained fresh and effective.

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Results & Analysis

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Our strategic efforts led to highly impactful results:

40% Reduction in Cost Per Lead: Elevate saw a significant drop in the cost per lead, especially on Google Ads, where costs were reduced to under $90, helping the brand generate more leads within their budget.

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