188% More Leads, 56.5% ROAS Growth

Over nearly two years of collaboration, KPI Media has significantly contributed to Ease Healthcare's growth in customer base and revenue, all while maintaining a maximum customer acquisition cost (CAC) of $40. We’re proud of the partnership and the success we’ve achieved together.

Client

Ease Healthcare is redefining women’s healthcare in Singapore, offering online consultations, medications, supplements, and tests—all from the comfort of home. With a focus on privacy, convenience, and affordability, Ease Healthcare brings technology and care together to offer a seamless, sensitive, and accessible experience for its customers.

About

Ease Healthcare’s mission is to encourage more women to consult doctors and conveniently order medications online, tailored to their specific health needs. The brand's digital presence plays a pivotal role in acquiring leads and driving sales. When ad activity stalled, Ease Healthcare saw a dip in sales, prompting the restart of their paid marketing initiatives with a strategic approach and a clear budget focus. With the help of KPI Media, the brand harnessed Meta and Google Ads to fuel its growth in revenue and customer acquisition.

Strategy & Approach

To deliver strong results within the allocated budget, we adopted the following key strategies:

Business Research: We conducted a deep dive into competitor analysis and studied historical ad performance to identify areas for optimization before beginning our work with Ease Healthcare.
Restructured Paid Ads: Using insights from our research, we restructured their ad campaigns, leveraging updates from platforms like Google and Meta to enhance our strategy with AI-driven tools.

A/B Testing: We ran a series of A/B tests across different ad formats, creatives, and campaign objectives to determine what resonated best with the target audience.

Results & Analysis

Growing Leads and Revenue

Increased purchases by 188% (comparing Jan-Aug 2024 vs. Aug-Dec 2022).
Successfully reduced the cost per acquisition by 23.8%.
Scaled revenue from five to six figures, all while keeping ad spend within a five-figure range.

Improved ROAS