Exceeded leads target by 2.8X, with 3X lower CPL

Deloitte is a global professional services firm renowned for its expertise in audit, tax, consulting, and financial advisory services. The firm's commitment to delivering exceptional client service, fostering innovation, and promoting societal impact has earned it a stellar reputation across industries and geographies.

Client

Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax & legal, and related services. With more than 175 years of hard work and commitment to making a real difference, the organization has grown in scale and diversity. This company serves four out of five Fortune Global 500® companies.

About

As a prominent industry leader, Deloitte consistently arranges seminars on the economic outlook as part of their commitment to providing comprehensive and value-added services. These seminars provide a platform for firms to showcase their expertise and thought leadership in the field of economics. By offering insights into the economic landscape, trends, and potential risks, Deloitte demonstrates their ability to analyze complex economic factors and provide valuable guidance to businesses. For the past two years, KPI Media is honoured to have partnered with Deloitte to promote this esteemed event to professionals and business leaders in Singapore.

Strategy & Approach

Leveraging the power of LinkedIn, we strategically target a highly relevant audience based on their professional backgrounds, ensuring maximum reach to individuals who would benefit from the seminar's insights. Additionally, we harness the wide reach of platforms like Google and Facebook to drive traffic and raise awareness about the event. By utilizing these channels, we optimize visibility and engagement, effectively reaching a diverse range of professionals and business leaders interested in staying abreast of economic trends. Our approach encompasses precise targeting, compelling messaging, and strategic placement to ensure a successful promotion that generates significant interest and attendance for Deloitte's seminar.

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Results & Analysis

Nearly tripled the target number of leads

LinkedIn generated an impressive 85 leads, a staggering 283% above the intended target, while maintaining an impressive 3x lower Cost Per Lead (CPL). Moreover, the lead form completion rate of 11.01% outperformed the industry benchmark of 10%, indicating a high level of engagement among the audience. Notably, the majority of leads originated from influential job titles such as Directors and Chief Executive Officers, highlighting the seminar's appeal to top-level decision-makers.

Surpassing Landing Page View Targets

The landing page views exceeded expectations by an impressive 4x, with 80% of the traffic originating from Google. The utilization of relevant keywords such as "Singapore economic outlook" and "budget 2023 Singapore" played a pivotal role in attracting the majority of the traffic. These results demonstrate the campaign's effectiveness in capturing the attention of the target audience and generating substantial interest in the seminar.