2.8 Lower CAC, 214% Leads above KPI

They kicked off 2023 by partnering with KPI Media, and in October of the same year, the company announced the achievement of a $7.6 million seed funding round, boosting their total valuation to $30 million. We are thrilled to accompany NowCircular's growth by consistently exceeding the company's order target on a near-monthly basis.

Client

Circular is a tech subscription service that's evolving the way we consume technology. By subscribing, their customers have access to the latest tech from the best brands for budget-friendly monthly payments.

About

The client's ambitious mission to reshape the conventional way people own tech devices is a response to the urgent global need for a more sustainable tech relationship and to adopt eco-friendly practices. To achieve this goal, our advertising strategies need to be well thought out. They must not only target the right audience but also raise awareness about environmental responsibility. So, we focus on reaching the right people with our message, all while making sure our advertising efforts are as cost-efficient as possible.

Strategy & Approach

Since the first month, we have continuously conducted a series of experiments to ascertain the most effective advertising content, targeting parameters, optimization strategies, and platforms that yield optimal results. Our advertising campaigns span multiple platforms, encompassing meta, Google, programmatic, Twitter, TikTok, LinkedIn, and even Carousell ads. The digital efforts complement the offline promotional activities, significantly optimizing the efficiency of the overall marketing funnel

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Results & Analysis

CAC Optimization Efforts: To reduce our cost per acquisition (CAC) and enhance the overall efficiency of our advertising endeavors, we implemented a comprehensive testing strategy. This included analyzing key metrics across diverse platform categories, ad formats, content variations, Calls to Action (CTAs), audience segments, promotional methods, and landing pages.

Significant CAC Reduction: A Year-on-Year (YoY) comparison reveals a remarkable reduction in CAC this year. It has decreased by nearly threefold, plummeting from $130 to a highly cost-effective $46. This substantial cost savings is a testament to the effectiveness of our optimization efforts.

Exceeding Monthly Averages: On a monthly basis, we consistently exceeded expectations, achieving 214% of the KPI target. This consistent achievement underscores our ability to drive results that significantly outpace the set benchmarks.

Platform Contribution: Our analysis indicates that Meta is the leading contributor to new orders placed, closely followed by Google and various other platforms. This data allows us to allocate resources effectively and prioritize high-performing channels.