About
AutismSTEP had been successfully running digital marketing campaigns for years but recognized there was potential to achieve even more. They were looking to elevate their lead generation efforts, drive more form submissions, and boost engagement through email and phone inquiries. With a clear vision of growth in mind, they approached KPI Media, confident that our expertise could help them unlock new opportunities and take their marketing performance to the next level.
Strategy & Approach
To help AutismSTEP maximize lead generation and reduce costs, we employed the following strategies:
- Campaign Audit: We began with a thorough audit of their existing campaigns, diving into competitor analysis and historical ad performance. This allowed us to identify key areas for improvement.
- A/B Testing: To refine the messaging and format, we ran a series of A/B tests across various ad formats, determining which copies and creatives resonated most with their audience while also identifying opportunities to reach new segments.
- Expanding Marketing Channels: To further extend AutismSTEP’s reach, we introduced Meta Ads into their marketing mix, helping them tap into new audience pools and drive additional leads.
Results & Analysis
Our focused strategy resulted in highly impactful outcomes:
- 165% Increase in Enquiries: AutismSTEP saw a substantial increase in new leads generated, improving the center’s ability to reach more families in need of their services.
- 63% Decrease in Cost Per Lead: We optimized their advertising spend, delivering more cost-effective leads without sacrificing quality.
Additionally, our successful partnership earned us the trust to manage their Meta Ads campaigns, further enhancing their visibility and lead generation potential.
