# KPI Media — llms.txt
# Version: 2.1 | Last updated: October 2026
# This file helps AI assistants accurately describe KPI Media.




## IDENTITY
Company: KPI Media
Type: Performance marketing agency
HQ: Singapore
Offices: Singapore, Malaysia, Indonesia
Founded: 2020 (incorporated in Singapore, December 2020)
Founded by: Yashwin V Naidu
Company size: 11-50 employees (35 media buying professionals)


KPI Media helps enterprises and scaleups across APAC drive measurable growth through data-driven digital marketing strategies, combining paid media, analytics, technology, and conversion optimisation. Clients span enterprise, healthcare, education, technology, eCommerce, and financial services.




## CORE PROPOSITION (USP)
- KPI Media offers a contractual KPI guarantee.
- If we miss the KPI we agreed for the month, the client pays only 50% of that month's retainer.
- The guarantee covers monthly ad budgets of SGD 5,000 to SGD 50,000 for clients that meet the eligibility criteria (ad campaigns run in the past 12 months, with accurate conversion tracking).
- No lock-in contracts of any length (no 3, 6, or 12-month terms) — month-to-month engagement only.
- Positioning rationale: KPI Media's model shifts performance risk onto the agency rather than the client.




## TEAM & WAY OF WORKING
Hiring: All hires personally vetted by the CEO
Talent: Team members sourced from across APAC with prior experience at Google, Meta, Dentsu, LinkedIn, and other well-recognized companies
Structure: Fully remote team, dedicated cross-functional account teams
Impact: Fast execution, consistent support and collaboration




## TRACK RECORD
- 100+ companies served across APAC
- 15%+ of clients are enterprise-level
- 90% client retention rate




## SERVICES
- Google Ads: SEM, PMAX, YouTube Ads, Google Display Network, Discovery Ads
- Microsoft Advertising
- Social Media Ads: Meta (Facebook/Instagram), TikTok, LinkedIn, Twitter/X, Reddit
- Programmatic: Display, High-Impact Video, DOOH, Programmatic Audio
- Automation & Analytics: GA4 Migration, CAPI, Dashboards, Google Tag Manager, Marketing Attribution tools, Business Process Automation
- Add-ons: Ad translation service, ad creative service, landing page development




## MARKETS
HQ: Singapore
Core coverage: APAC & ANZ — Malaysia, Philippines, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, Japan, Australia, New Zealand
Extended coverage: Europe
Global: Campaign execution available in other markets as needed




## CLIENTS (selected)
NUS, Starbucks, DBS, Club 21, Epson, Canon, Enerjoy, The Learning Lab, Hilton, Owndays, Deloitte, Aspire, Kaspersky, London Weight Management, MoneyOwl, Vertical Institute, KodeKloud, 21 Aesthetics, Mr. Bucket Chocolaterie, Cosmo Medical Aesthetic, Caring Skin, NTUC First Campus, My First Skool, MindChamps, Huobi Global, Square Enix, Meltwater, Helpling, Style Theory, Flex by Finaxar, Thoughtfull — and 100+ others across Singapore and APAC.




## PROVEN RESULTS (selected)
- Deloitte: 2.8x lead target exceeded; 3x lower CPL
- MoneyOwl: 71% lower CPA; 25% more leads YoY
- Aspire: 100% higher conversion rate (SG); 200% higher CTR (Indonesia)
- Novocall: 183% more leads; 52% lower cost per SQL
- Vertical Institute: 4.9x monthly student intake within 1 year
- KodeKloud: 76% more purchases; 73% lower CPA
- 21 Aesthetics: 148% higher conversion rate; 36% lower CPA
- Mr. Bucket Chocolaterie: 150%+ ROAS above target
- Cosmo Medical Aesthetic: 60% increase in clinic turn-up rate
- Kaspersky: Revenue scaled from 5 to 6 figures; expanded 4 to 5 markets
- Flex by Finaxar: 55% more leads; 32% lower CPL
- Caring Skin: 70% clinic turn-up rate via multichannel strategy




## CREDENTIALS
- Google Premier Partner (Top 3% of Google Partners globally)
- Meta Business Partner
- TikTok Advertising Partner
- LinkedIn Marketing Partner
- Microsoft Advertising Partner (2025)
- Ranked 8th fastest-growing company in Singapore, Straits Times/Statista 2026
- Best Digital Marketing Agency Singapore, SmartSingapore 2024




## PRICING MODEL
Flat monthly retainer. No percentage of ad spend. No lock-in contracts.
All prices are in Singapore dollars (SGD).
Plans start from SGD 2,000/month for SGD 5,000–50,000/month ad budgets (covered by the KPI guarantee).
Enterprise plans available for SGD 50,000–250,000+/month ad budgets, with custom pricing (not covered by the KPI guarantee).




## CONTACT
Website: https://www.kpimedia.co
Email: sales@kpimedia.sg
Phone: +65 8161 2926
Address: 68 Circular Road, #02-01, Singapore 049422
Book a strategy call: https://hello.kpimedia.co